Together with our determined team, we aim to expand globally by visioning a world where brands/businesses can unlock new opportunities, achieve great results and build better futures for our clients and team.
Ian Cho
Founder & CEO
With over a decade of experience in the digital industry, Ian has collaborated with numerous global tech companies on KR expansion projects while working at a leading digital agency in London, UK.
After returning to Seoul, Ian founded expand k to provide dedicated in-market support to businesses worldwide.
Every morning, he enjoys taking long hikes around Seoul with his dog.
Belrina Im
Marketing Director
Belrina leads brand campaigns at expand k, bringing her thoughtful attention to the target audience and uncovering valuable consumer insights across various industries.
Not only is she a proud vegetarian and skilled yogi, but Belrina also radiates calmness to everyone she works with. Surprisingly, she holds a 4th-degree black belt in Taekwondo!
Alex Cho
Commercial Director
Alex is a data problem solver, driving the team's performance campaigns and e-commerce activation to empower businesses and unlock their growth potential.
As an avid foodie with diverse culinary experiences from living in the US for over a decade, Alex is a reliable source for mouthwatering restaurant recommendations in Seoul.
Bona Jo
Creative Director
Bona spearheads the creative vision for all projects at expand k, leveraging her background in graphic design to create purposeful user interactions across various digital platforms.
Recently, she has developed a fondness for natural wine and enjoys leisurely afternoons at hidden wine bars in Seoul (and around the world).
Haneul Park
Content Director
With a wealth of work experience in Europe and the Middle East, Haneul excels at crafting engaging content that resonates with a wide audience.
Though her heart remains in Bologna, she fills her weekends in Seoul with adventures and memorable moments (often surprising the team)!
Jun Lee
Business Development Manager
At the forefront of expand k, Jun identifies clients' needs, develops strategies, and ensures positive relationships from start to finish.
While his childhood dream of becoming a professional football player (running alongside Sonny) may be on hold, he continues to attract attention from weekend football teams in Seoul.
Mia Cheon
Senior Account Manager
Passionate and energised, Mia works closely with clients to accomplish what initially seems impossible – readily rolling up her sleeves to get things done.
Often spotted singing in karaoke bars in Bali, her love is always directed towards the sun and sea.
Linda Huh
Account Manager
Having lived in multiple countries, Linda's creativity shines as she perceives things through unique lenses, offering different solutions for clients.
With an enthusiasm for new experiences, such as exploring diverse cuisines and destinations, she possesses an open mind and easily connects with anyone.
Ini Bang
Account Manager
Everyone loves to work with Ini. As a beloved team player, she always shares positive energy that boosts team spirit and productivity.
With a natural flair for fashion, she effortlessly turns any attire into her own chic and stylish statement.
River Oh
Design Manager
With a double major in Graphic Design and Philosophy, River reflects a profound interest in diverse fields. River continuously pushes herself beyond her limits to deep dive into the the world of Graphic Design.
At our dog-friendly office, you'll notice River's deep fondness for fluffy friends through her smiling face filled with affection!
Kuro
Furry Friend
Originally from Cambridge, England - Kuro the Cockapoo is in charge of boosting office morale (of course not with British humour!).
All you need is a few peanut butter-flavoured treats to receive a million kisses from her 🐶