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And we don't do this alone. For best results, we work closely with your team to continuously increase your team's knowledge of the Korean & the APAC market and to stay up-to-speed with changes in your business.

Ian Cho
Founder & CEO

With over 8 years of experience in digital, Ian has worked with many global tech companies on KR expansion projects at a leading digital agency based in London, UK. Upon returning to Seoul, Ian has started expand k to provide more in-market support to businesses from all over the world.


In his free time, Ian enjoys taking long hikes around Seoul with his dog.

Belrina Im
Social & Display Manager

Belrina leads all fronts of social & display campaigns at expand k. With her considerate attention to the target audience, she uncovers valuable consumer insights for brands of various industries.


A proud vegetarian & a skilled yogi, Belrina shares her calmness & peace to everyone she works with.

Alex Cho
Performance Manager

Alex is a data problem solver. He keeps the team at the leading edge of performance marketing and empowers brands to unlock potential growth from data.


As an avid foodie with a diverse palette (he has lived in the US for over 10 years), anyone can rely on Alex’s recommendation of exquisite restaurants in Seoul.


Sydney Koo

Content Manager

Sydney knows the power of ‘great’ content. She plans & produces creative content for a wide range of brands so that people can connect with the brand through content.


Addicted to ‘new’ content & experiences (she has xx monthly service subscriptions) - Sydney is the first to know for all hip & trending things in Seoul.


Bona Jo

Creative Lead

Bona is responsible for design direction & development of creative vision across all projects at expand k. With background in graphic design, she enables purposeful user interaction through digital touchpoints across various platforms.


Recently, Bona has fallen in love with the novelty of natural wine & enjoys dozy afternoons at hidden winebars across Seoul.


Una Park

Account Executive

With background in the hospitality industry of Australia, Una focuses on delivering high-standard digital marketing service to global clients.

Packed with positive energy & always up for new challenges, she knows how to make people feel uplifted and takes herself & others to experience something new.



Furry Friend

Originally from Cambridge, England - Kuro the Cockapoo is in charge of boosting office morale (of course not with British humour!).


All you need is a few peanut butter flavoured treats to receive a million kisses from her 🐶

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