We are dedicated to driving digital success in Korea for global brands and businesses.
Founded in 2019, expand k is a Brand Activation & E-commerce Growth agency that helps global brands successfully enter and scale in the Korean market. We provide a full spectrum of services, including Market Expansion Strategy, Brand Activation & Management, Performance Marketing, and E-commerce Acceleration, ensuring that our clients achieve scalable and sustainable growth.
At expand k, we understand that success in Korea requires more than just market entry—it demands a localised approach, deep consumer insights, and a strong digital presence. Our team of experts works closely with brands to adapt their identity to local preferences, optimise digital campaigns, and drive engagement through leading Korean digital platforms and e-commerce channels.
With a track record of supporting 75+ global brands across various industries, we have built a proven methodology that accelerates market penetration and delivers lasting success. Our goal is to act as a true partner, guiding brands through the complexities of the Korean market and positioning them for long-term, meaningful growth.
Clients we work with
We help global brands seamlessly integrate into the Korean market with tailored marketing and e-commerce solutions, ensuring not just entry, but long-lasting brand presence and sustainable success.
We are a team of Korean brand, digital & commerce experts on the ground – all based here in Seoul.
Utilising our local understanding of the Korea market and our specialised proficiency in the ever-changing digital realm, expand k acts as your trusted partner in expanding your market presence, adapting your brand to local preferences, managing digital media campaigns, and optimising your e-commerce strategies.
Our Leadership & Team
Ian Cho
Founder & CEO
With over a decade of experience in digital marketing and brand management, Ian has helped some of the world’s leading brands navigate the Korean market.
His expertise spans market strategy, e-commerce growth, and cross-border brand adaptation, ensuring that global brands achieve long-term and sustainable success in Korea.
Belrina Im
Performance Director
Belrina leads performance campaigns at expand k, bringing her thoughtful attention to the target audience and uncovering valuable consumer insights across various industries.
Not only is she a proud vegetarian and skilled yogi, Belrina also radiates calmness to everyone she works. She holds a 4th-degree black belt in Taekwondo!
Alex Cho
Account Director
Alex is a business problem solver, driving the team's B2B projects and campaigns to empower businesses and unlock their growth potential.
As an avid foodie with diverse culinary experiences from living in the US for over a decade, Alex is a reliable source for the best places to eat in Seoul.
Jun Lee
Head of
Business Development
River Oh
Head of
Creative
Mia Cheon
Senior
Performance Manager
Ini Bang
Senior
Brand Manager
Kuro
Furry Friend
Sydney Koo
Head of
Content
Davis Lee
Senior
Account Manager
Jihyeon Lee
Senior
Account Manager
Claire Kim
Brand Manager
Ellie Han
Performance Manager
Sonny Lee
Brand Manager
Adam Kim
Performance Manager
Gunho Joh
Creative Lead
Sam Seo
Brand Manager
Vision
Expand Globally. Push Boundaries. Build Sustainable Futures.
At expand k, we believe digital marketing is more than just a profession—it’s about breaking barriers, unlocking potential, and shaping a future of long lasting success.
We are committed to delivering strategic, innovative, and results-driven solutions. By integrating expertise across brand, design, digital, and e-commerce, we help brands do more than expand—we help them thrive in Korea.
We don’t just help our clients grow—we grow with them. We challenge the status quo, push boundaries, and embrace change to unlock new possibilities and full potential for brands, our partners, and ourselves.
Collaboration is at the heart of everything we do. We foster a culture of trust, respect, and shared ambition, building strong relationships within our team and with global partners to drive meaningful impact.
With a global mindset and a commitment to excellence, growth, and togetherness, we continue to push ourselves to deliver exceptional results, expand capabilities, and forge lasting partnerships around the world.
Unlock the complete potential of your brand or business in Korea with us!
expand k is looking for leading global brands to succeed together in the Korean market. With a full-service approach to Market Expansion Strategy, Brand Activation & Management, Performance Marketing, and E-commerce Acceleration, we ensure sustainable & long-term growth for our clients.
With a track record of supporting 75+ global brands across various industries, we have built a proven methodology that accelerates market penetration and delivers lasting success. Our goal is to act as a true partner, guiding brands through the complexities of the Korean market and positioning them for long-term, meaningful growth.
Contact us for a customised market entry plan and let’s explore opportunities & tailored strategies to ensure your brand’s success.
We are proud of our culture of working together. As a team, we are always in the process of building a global environment and relationships centred around excellence, growth & togetherness.
And while on this journey to expand globally to build better futures for the team, we also have a lot of fun. If you want to know what it’s like to work at expand k, please check out our LinkedIn!
We're always open to growing our team! If you are interested in learning more about us & what we do, please reach out to us at
hello@expandk.com 🙂
And for current open positions, please visit our company page on LinkedIn!