Client
Loop Earplugs
Industry
Consumer
Tags
Brand Management
Turning Global Brand into a Local Sensation with a Brand Localisation Strategy
Local Brand Guide
Development of
Local Brand Identity
Development of
Introduction
loop earplugs, known for stylish and premium earplugs in Belgium, sought to enter the dynamic Korean market.
To ensure a successful entry, they sought a partner capable of delivering a comprehensive brand localisation strategy that seamlessly integrates with digital marketing and e-commerce efforts. expand k was chosen for its exceptional ability to craft a bespoke KR-specific brand identity and communication strategy tailored for the Korean audience.
Challenges & Objectives
Venturing into the Korean market posed significant challenges, given the intricate cultural nuances and distinct consumer behaviours.
loop earplugs’ primary objectives were to develop an in-depth brand localisation strategy and create a KR-specific brand guide and communication strategy. This foundational work was crucial for optimising future performance marketing campaigns and ensuring a strong market presence.
Activities
expand k embarked on a thorough brand identity exploration to deeply understand loop earplugs and their potential positioning within Korea.
expand k meticulously developed a sophisticated KR brand design guide and a localised communication strategy deck.
This comprehensive package included elements such as KR Brand Definition, KR Brand Values, KR Brand Persona, and KR Tone of Voice. The guide also detailed KR Typography, Brand Story, Logo, Color Palette, Iconography, Photography, and Product Renders, ensuring every aspect of the brand was finely tuned to resonate with Korean consumers.
Results
The meticulously crafted KR brand identity and communication strategy empowered loop earplugs to make a distinguished entrance into the Korean market.
By aligning the brand’s messaging with local cultural and consumer preferences, the KR brand localisation strategy laid a robust foundation for subsequent performance marketing initiatives. The tailored approach facilitated a strong initial market impact, setting the stage for sustained success and brand growth in Korea.
