To overcome these challenges and achieve the desired objectives, our team implemented a range of activities. We began by setting up and integrating a local Meta Ads account specifically for Fusalp, enabling precise audience targeting.

We have developed a comprehensive local social media ad strategy, encompassing various elements such as meticulous testing and optimisation of target audiences based on location, gender, age and interests. Rigorous testing and optimisation were also conducted for ad locations and formats, covering Facebook and Instagram stories, image posts and video posts.

Furthermore, we provided Fusalp Korea with Paid Social Media Management services through their global Instagram account, ensuring smooth campaign management. This included crafting an integrated paid ad strategy and action plan for optimal performance, as well as continuous testing and iteration of key insights.