Xiaomi

Driving Xiaomi’s Product Launch Performance in Korea 📱🇰🇷

Launching consumer electronics in Korea requires more than visibility - it demands precise targeting, creative testing, and cost-efficient execution. For Xiaomi, introducing two key products into the competitive Korean market meant building local ad capabilities from the ground up, a challenging task that called for a local partner with a deep understanding on Korea's digital landscape.

expand k led the Naver Display Ads strategy, working closely with Xiaomi’s HQ in China to localise ad copies and visual creatives for Korean audiences. Our team structured audience testing across location, gender, age, and interest segments, while conducting focused KSP (Key Selling Point) creative testing to identify the most compelling product messaging. Bid strategies were continuously adjusted based on real-time performance data to maximise efficiency and placement quality.

Our team’s activities were translated into measurable results. Product awareness increased by 750%, cost per click improved by 200%, and ROAS grew by 150%, alongside measurable gains in e-commerce sales revenue.

expand k transformed Xiaomi’s local product launch into a performance-driven growth engine, aligning targeting precision, creative testing, and optimisation to deliver scalable results in Korea’s competitive electronics market. 🚀

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