Hanita Lenses
How We Built Hanita Lenses' Clinical Credibility in Korea's Ophthalmic Market šļøš°š·
In Korea's ophthalmic device sector, brands are adopted through peer validation, hospital procurement, and regulatory compliance, not mass marketing. Hanita Lenses, a globally renowned intraocular and contact-lens manufacturer supplying over 70 countries, arrived with proven clinical technology but almost no way for Korean professionals to find or trust it. Without Korean-language materials or a local content presence, even strong products struggled to gain traction in a market that runs on clinical proof and verified documentation.
expand k rebuilt Hanita's Korean digital foundation from the ground up. We overhauled the Korean website, covering UX, metadata architecture, and terminology aligned to medical regulations, and translated product pages into clear, compliant Korean that preserved clinical accuracy while improving readability. In parallel, we ran a Naver Blog content programme covering product applications, research insights, and clinical use cases, each piece optimised for Naver's medical keyword ecosystem and reviewed for compliance and linguistic precision.
The work built the credibility the market demands. Hanita's brand awareness grew by 200% on the back of a fully localised presence, and search visibility doubled as optimised website metadata and Naver-indexed professional articles brought the brand into view within Korea's medical community.
In a market where trust is earned through clinical proof and professional familiarity, being discoverable and credible in Korean is what turns a global manufacturer into a considered option. expand k gave Hanita Lenses exactly that, a compliant, locally resonant foundation that positions it as a recognised name among Korean ophthalmologists and distributors.
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