Tottenham Hotspur

Guiding Korean Fans to Official Channels with Tottenham Hotspur ⚽🇰🇷

  Tottenham Hotspur saw their demand for tickets, jerseys, and memberships explode in Korea after Sonny’s grand unveiling - but the path to official purchase had not always been clear. Without proper Korean-language guidance, fans searching on Naver were frequently misled into unofficial third-party sellers.

To resolve this, expand k was tasked to come up with a solution. Our team developed a dedicated Korean landing page for Spurs, clearly explaining the official ticket and membership purchase process and accurately establishing the local fan journey. This was coupled with our carefully structured Naver Powerlink and Brand Search campaigns, ensuring official messaging appeared precisely when fans were actively searching. Ad copy and creatives were also designed in-house to consistently direct users into Tottenham Hotspur’s official website.

The impact was clear: the club’s official site showed higher visibility on Naver, Korean fans became more confident in where and how to purchase, and membership sign-ups through official channels rose significantly. Spurs' collaboration with expand k saw a significant improvement in ROAS, attracting targeted traffic, and lowering cost per click in Korea's digital landscape.

Our key takeaway from our collaboration with Spurs - for global sports organisations, clarity and control are essential in high-demand markets like Korea. And with expand k at the forefront, we can help brands achieve both in the Korean market. ⚽🚀

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