Novakid

Strengthening Trust and User Acquisition for Novakid in Korea 🇰🇷 📚 

In Korea’s education market, trust determines conversion - which is why many global edtech brands find entering Korea particularly challenging. Novakid faced this challenge head-on, struggling to gain traction amid low brand recognition and limited visibility across the platforms Korean parents trust when choosing English learning services.

expand k led Novakid’s local activation - by adapting the brand’s messaging to reflect how Korean parents evaluate education platforms. Our team produced Korean-native UGC in collaboration with Naver Blog and Instagram creators and deployed these assets across Meta Ads to drive subscription-focused engagement. In parallel, high-intent demand was captured through Naver Powerlink, Brand Search, and Google Search Ads, with keywords, creatives, and spend continuously optimised through data analysis using Adriel.

Through collaborating with expand k, Novakid recorded a 12% increase in brand awareness, 200% uplift in CTR across channels, and a 51% reduction in cost per acquisition. expand k’s proactive ad campaign planning and creative direction played a pivotal role in delivering these results.

In a market where trust is built through relevance and repetition, expand k successfully translated Novakid’s brand identity into locally resonant creatives and copies - connecting the brand with Korean parents across key acquisition channels. 📚 🚀

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