Mercury Marine

Scaling Mercury Marine’s APAC Social Presence 🌏⚙️

Within the APAC region, effective business communication can be difficult with a single global messaging - what’s required is a deep local insight across multiple markets. Likewise, Mercury Marine needed regional support to strengthen visibility and engagement across key APAC countries.

expand k led the development of Mercury Marine’s APAC social media strategy, covering Facebook and Instagram across markets including Korea, Japan, Singapore, Hong Kong, Taiwan, Thailand, Malaysia, the Philippines, Indonesia, and India. Our team conducted in-depth keyword research across 500+ regional terms to refine audience targeting and messaging direction.

Alongside, we set up and integrated ad accounts, redesigned creatives, managed the business’ Naver Blog, and created local photoshoots & videoshoots to accelerate Mercury Marine’s regional presence.

Our collaboration with Mercury Marine drew out measurable results. Social channel followers increased by 500%, engagement rose by 300%, and CTR improved by 150%, alongside the generation of qualified digital sales leads and the identification of high-performing product keywords.

expand k strengthened Mercury Marine’s regional presence by aligning data, creative execution, and cross-market coordination into a scalable APAC growth framework. Our collaboration contributed to their overall success and expansion in the APAC market. 🚀⚓

© 2026 expand k. All rights reserved.