Datasite

How We Kept Datasite Visible to Korea's Dealmakers, Year After Year 🇺🇸🇰🇷

In Korea's M&A market, the audience is small, senior, and hard to reach. Bankers, private equity investors, and corporate development teams researching virtual data rooms do not respond to broad advertising, they rely on trusted trade media and precise search. For Datasite, the global leader in M&A deal management technology, the challenge was staying visible and credible to this niche, high-value audience where the right few hundred people matter more than the many.

expand k had run Datasite's Korean marketing since 2021, building a presence tuned to exactly how Korean dealmakers discover and trust a brand. We managed Datasite's Naver Search Ads to capture high-intent queries around M&A, company sales, and virtual data rooms, run always-on Korean-language content through Naver Blog to build organic authority, and secure trade media and event partnerships with The Bell, Korea's leading M&A publication, including main sponsorship of its flagship PMI Forum, where Datasite ran a booth, delivered a keynote on Korean M&A trends, and met a room of 150+ senior dealmakers face to face.

The consistency showed in the numbers. Datasite's Naver Search Ads grew impressions by 60%+ and clicks by 80%+ year on year, with brand search impressions more than doubling and its core brand keyword holding a click-through rate near 11%, while Naver Blog readers spent an average of 6+ minutes per visit, a rare depth of engagement for a technical B2B audience.

In a specialist B2B market, credibility compounds through consistent presence in the places your audience already trusts. expand k gave Datasite exactly that in Korea, a durable, multi-channel presence that has grown alongside the relationship, year after year.

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