Chaos

Establishing Local Credibility for Chaos Group in Korea 🇰🇷🧩

Korea is a high-potential market for AEC software - yet one shaped by deeply rooted local platforms, workflows, and professional communities. Despite Enscape's strong global adoption, Chaos entered Korea with limited visibility among local architects and designers who relied heavily on Naver-based discovery and peer validation.

Rather than relying on surface-level localisation, expand k re-built Chaos’ digital presence around how Korean AEC professionals actually search, learn, and evaluate tools. Keyword and competitor mapping guided messaging and channel priorities, followed by the rollout of localised landing pages and an official Naver Blog featuring tutorials, workflow comparisons, and visual case content. These activities were reinforced through continuously optimised Naver Search Ads, refined via performance testing and conversion tracking.

Chaos saw measurable results after collaborating with expand k. Enscape achieved a 300% increase in brand awareness, 150% growth in search visibility, and a 75% uplift in click-through rate. Enscape moved from being an unfamiliar global tool to a credible option within Korea’s AEC evaluation journey- earning visibility, engagement, and professional trust along the way.

Competing in Korea’s AEC market requires more than presence - it demands the right platforms and constant refinement. With expand k driving data-informed optimisation across local channels, Chaos strengthened both its visibility and professional credibility in Korea. 🚀

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