Austrian Business Agency
How We Put Austria on Korea's B2B Investment Map 🇦🇹🇰🇷
For a foreign government agency promoting inward investment, Korea is a high-value but hard-to-reach audience. Korean businesses researching where to expand overseas start on Naver, and if an agency has no Korean-language presence there, it simply does not enter the consideration set. The Austrian Business Agency, Austria's official investment promotion body, faced exactly this: strong credentials in Europe, but little visibility among the Korean decision-makers it wanted to attract.
expand k built the Austrian Business Agency's Korean presence from the ground up, running KR keyword research, localising its landing page for Korean audiences, setting up and managing its official Naver Blog, and operating Naver Search Ads to capture high-intent investment and business-expansion searches. We localised the English source content into Korean with proper keyword implementation, structure, and tone, and produced a steady stream of blog content built around how Korean businesses actually search for overseas investment opportunities.
The engagement built real traction with a niche B2B audience. Targeted traffic to the Korean site grew by 300%, cost per click improved by 150%, and click-through rate rose by 250%, with the Naver Blog holding average reading times of over 5 minutes, a strong signal of genuine interest from a considered, high-value audience.
In investment promotion, the hardest part is being found by the right people at the moment they are weighing their options. expand k gave the Austrian Business Agency a durable Korean presence across search and content, turning Austria into a discoverable, credible option for Korean businesses looking to expand into Europe.
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