Agilent

Driving B2B Lead Generation for Agilent Technologies Across APAC 🔬🌏

Reaching technical decision-makers in the scientific and analytical instrumentation industry requires far more than broad advertising. For Agilent Technologies, strengthening visibility and generating qualified sales leads across Korea and the wider APAC region required a highly structured digital approach.

expand k designed and executed a multi-platform B2B acquisition strategy spanning LinkedIn Ads, Meta Ads, Google Display Ads, and Naver Display Ads. Our team conducted detailed audience and platform analysis to identify where technical professionals were most active, then developed localised creatives tailored to Agilent’s target audiences across multiple markets.

Campaigns were continuously refined through A/B testing, audience segmentation, and daily bid optimisation, while channel and country budget allocations were adjusted dynamically based on performance insights. 

expand k’s multi-platform paid social and display campaigns significantly expanded Agilent’s digital footprint across Korea and APAC. Through our team’s ongoing campaign testing and optimisation, Agilent achieved a 1,250% increase in brand reach, a 150% reduction in CPC, and a 200% uplift in CTR.

Disciplined platform selection and performance optimisation can turn digital visibility into meaningful B2B engagement. By aligning technical audience targeting with data-driven execution, expand k helped Agilent scale a reliable lead generation engine across Korea and the wider APAC region. 🚀

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