Client
Vortexa
Industry
Solutions
Tags
Brand Management, Performance Marketing, Digital Consulting
Building Market Recognition and Lead Generation through Localised Content and Digital PR Activation
+150%
Brand Awareness
+100%
Search Visibility
+50%
Click-Through Rate
Introduction
Vortexa, a London-based energy analytics company backed by BP Ventures and one of the global leaders in real-time crude-oil and LNG freight intelligence, entered the Korean market to expand its enterprise client base across trading and shipping sectors. The challenge lay in a fragmented awareness landscape where decision-makers relied on closed professional networks and domestic data vendors.
To address this, expand k partnered with Vortexa to implement a Korean digital marketing programme that combined content localisation, data-driven PR, and targeted digital outreach. The initiative aimed to increase brand credibility, generate qualified enterprise leads, and position Vortexa as a trusted analytics partner for Korea’s energy and maritime industries.
Challenges & Objectives
Korea’s energy-trading ecosystem is insular and relationship-driven, with limited reliance on English-language digital sources. Foreign analytics platforms often face barriers in proving data accuracy, contextual relevance, and local regulatory alignment. Vortexa needed to establish visibility among traders, analysts, and institutional buyers who depend on domestic-language media and professional forums rather than global search engines.
The project focused on three objectives: to translate Vortexa’s advanced data capabilities into locally comprehensible value propositions; to secure high-impact exposure through leading industry publications; and to generate qualified leads via measurable digital touchpoints - all while maintaining brand integrity and scientific precision.
Activities
The initiative began with a full content-localisation roadmap covering Korean translation of market insights, case reports, and energy-flow visualisations, adapted for native readability and sector relevance. Building on this, expand k launched a strategic digital PR programme that placed sponsored and editorial articles across tier-A trade and finance media, enhancing discoverability within institutional circles.
Parallel digital campaigns were activated through Naver and Google, employing keyword mapping and audience segmentation targeting energy analysts, commodity traders, and logistics professionals. Custom tracking and analytics dashboards in Looker Studio were developed to monitor engagement, refine messaging, and align ongoing PR and paid efforts.
Results
The campaign led to a tangible increase in inbound requests from Korea-based trading houses and research consultancies, reflecting stronger recognition of Vortexa’s analytics credibility within the regional energy community. Media placements generated high referral traffic from industry news platforms, while localised content became a reference source for professionals seeking freight and oil-flow intelligence.
expand k’s data-led localisation and PR framework redefined how Vortexa communicated with non-English markets. By translating technical authority into locally resonant narratives, the collaboration established a scalable market-entry model for Vortexa - bridging analytical innovation with regional relevance and laying a foundation for long-term client acquisition in Asia.