Client
HID Global
Industry
Solutions
Tags
Brand Management, Performance Marketing
Driving Sales Growth and Visibility through a Comprehensive Digital Marketing Strategy
+200%
Brand Awareness
+100%
Search Visibility
Localised Brand Asset Production
Introduction
HID Global, a U.S.-based leader in secure identity and access solutions, aimed to elevate its brand awareness and strengthen market positioning in Korea - one of Asia’s most advanced and competitive technology sectors. Despite HID’s global reputation, its Korean market presence required reinforcement to reach key enterprise audiences and decision-makers effectively.
To address this need, HID Global partnered with expand k to devise and implement a comprehensive Korean digital marketing programme encompassing banner advertising, print magazine features, digital PR, and EDM marketing. The initiative was designed to enhance visibility, generate high-quality B2B leads, and align HID’s communication strategy with local industry and media ecosystems.
Challenges & Objectives
As a global enterprise technology brand entering Korea’s fast-evolving B2B ecosystem, HID Global faced a dual challenge: breaking through the noise of established local competitors and communicating its complex technology in a locally compelling way.
The key objectives were to increase visibility through premium media placements, strengthen brand credibility via digital and print PR, and generate qualified inbound leads through targeted EDM campaigns. The ultimate goal was to establish HID Global as a trusted, top-of-mind brand within Korea’s enterprise and security technology sectors.
Activities
expand k devised an integrated marketing programme that combined both brand and performance elements to maximise HID Global’s exposure across digital and offline channels.
Results
Through this cohesive B2B marketing approach, HID Global achieved significantly higher brand exposure within Korea’s security and IT media landscape. The combination of strategic ad placements, digital PR, and direct marketing improved visibility among enterprise buyers and industry professionals, solidifying HID’s authority in the access control and identity solutions space.
expand k played a crucial role in establishing a clear marketing framework for HID's ongoing communication in Korea - laying the foundation for continued growth, awareness, and lead generation in one of Asia’s most competitive B2B technology markets.