Client
Geberit
Industry
Technology
Tags
Brand Management
Building Brand Presence through Localised Content and Keyword Marketing
+500%
Brand Awareness
+4:00 Minutes
Avg. Time Spent on Naver Blog
Localised Brand Asset Production
Introduction
Geberit, Europe’s leading sanitary technology group with operations in over 50 countries, entered the Korean market to expand its footprint in one of Asia’s most design-driven and competitive home improvement sector.
Despite Geberit's strong presence across Europe and Southeast Asia, Geberit faced limited brand awareness among Korean consumers and professionals. Korea’s interior design and bathroom fixture industries are highly influenced by Naver search visibility and localised content storytelling, both of which Geberit lacked.
To bridge this market gap, Geberit partnered with expand k to develop a structured digital content and search strategy aimed at building long-term visibility and establishing Geberit as a credible, premium European brand within Korea’s interior ecosystem.
Challenges & Objectives
Geberit's venture into Korea’s tightly knit and locally biased home improvement market presented multiple challenges. Domestic brands already dominated Naver’s search rankings with consistent keyword-based content, while international competitors often relied on direct translations that failed to engage local audiences.
As a result, expand k identified two objectives to enhance Geberit's brand awareness: to build organic visibility through keyword-optimised Korean-language content and to strengthen brand credibility through culturally resonant storytelling. The initiative also aimed to create a content framework scalable across future marketing and product launches in Korea.
Activities
The initiative began with a comprehensive keyword research to identify search opportunities relevant to Geberit’s products and design themes within Korea’s digital environment. Building upon these insights, our team developed a localised content marketing programme tailored to Korean user behaviour and search intent.
A wide range of Naver Blog articles were produced, combining localised adaptations of global materials with newly created content featuring brand storytelling and design-led narratives. Each piece was structured and refined to align with Korean reading patterns and visual preferences, supported by continuous monitoring, performance evaluation, and strategic adjustments based on engagement data.
Results
The campaign delivered a measurable improvement in Geberit’s visibility and engagement across Korea’s digital channels. The brand achieved stronger positioning within Naver’s search environment and observed steady growth in organic content discovery and referral traffic to its official site.
More importantly, the initiative established a sustainable, insight-led content ecosystem that enabled Geberit to maintain and evolve its digital footprint independently. By strengthening both brand perception and search visibility, Geberit secured a credible and competitive presence in Korea’s premium interior and bathroom fixture market.