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1
BRAND MANAGEMENT
1−1
LOCAL BRAND STRATEGY & INSIGHTS
- 1. Market Research & Competitor Analysis
2. Consumer Research & Target Audience Insights (B2C / B2B)
3. Brand Strategy Development (Core Value / Proposition / Positioning / Tagline)
4. Brand Design Strategy Development (Visual)
5. Brand Localisation Strategy Development (Verbal)
6. Brand Marketing Strategy Development (Community & Content)
7. Performance Marketing Strategy Development (Search, Display, Social & Video)
8. Brand Management & Representation Strategy Development
1−2
LOCAL BRAND VISUALS (DESIGN)
- 1. Design Trend Research & Competitor Design Analysis
2. Localisation/Rebranding of Brand Visual Identity - Logo, Localised Logo, Localised Typeface, Font Use, 3. 3. Colour Palette, Layout, Imagery/Video Usage etc.
Design Guide Development - Brand Experience, User Experience, Digital Experience etc.
Design Application Development & Production - Web/Mobile Materials, App, Digital, Subtitles, Print, Packaging etc.
Creatives Development & Production - Campaign Creatives, Ad Creatives, Social Media Creatives etc.
Visual Direction - Concept Development, Art Direction, Visual Development & Styling
Asset Production - Photography/Videography Planning, Storyboarding, Scripting, Scouting, Retouching, Editing & Subtitling etc.
1−3
LOCAL BRAND VERBAL (COMMUNICATION)
- Communication Trend Research & Competitor Content Analysis
Localisation of Brand Verbal Strategy - Target Audience Segmentation, Key Messaging, Communication Framework & Messaging Hierarchy etc.
Localisation/Translation Guide Development - Tone & Voice, Terminology, Do’s & Don’ts etc.
Localisation/Translation - Articles, Campaign, Ads, Social Media, App, Subtitles, Print, Packaging etc.
Website Localisation - Localisation of EN website to each locale
Website Creation & Management - Creation of full local website
SEO - Metadata Optimisation, Website Audit, Content Audit, Content Gap Analysis, Metadata Implementation, Local Search Engine Indexing & Optimisation (Naver, Daum & Google) etc.
Offsite Content Creation & Management - Production of Local Content on Local Platforms (Naver Blog, Brunch etc.)
Digital PR Management - Owned & Paid Media, Sponsored Articles, Online & Print Publications, Ads etc.
1−4
LOCAL BRAND EXPERIENCE (COMMUNITY & CONTENT)
- Social Media Planning & Management (Facebook, Instagram, KakaoTalk, LinkedIn, Twitter etc.)
Influencer Collaboration Planning & Management (YouTube, Instagram, Naver Blog etc.)
Micro Campaign Website Creation & Management
CRM Management - KakaoTalk, eDM, Chatbot, email etc.
Conference, Tradeshow & Media Day Planning & Management
Offline Event & Popup Planning & Management
2
PERFORMANCE MARKETING
2−1
MEDIA PLANNING
- Target Audience Analysis
Campaign Objective Setting
Media Research & Negotiation
Media Channel Selection
Budget Planning & Allocation
Timeline Development & Media Scheduling
2−2
SEARCH ADS
- Naver Search Ads - Registration, Setup & Management
Daum/Kakao Search Ads - Registration, Setup & Management
Google Search Ads - Registration, Setup & Management
Ad Copywriting & Ad Creative Production
Tracking Setup & Optimisation
Reporting & Planning
2−3
DISPLAY ADS
- Naver Display Ads - Registration, Setup & Management
Daum/Kakao Display Ads - Registration, Setup & Management
Google Display Ads - Registration, Setup & Management
Ad Copywriting & Ad Creative Production
Tracking Setup & Optimisation
Reporting & Planning
2−4
SOCIAL MEDIA ADS
- Meta Ads (Facebook & Instagram) - Registration, Setup & Management
KakaoTalk Ads - Registration, Setup & Management
LinkedIn Ads - Registration, Setup & Management
Twitter Ads - Registration, Setup & Management
Ad Copywriting & Ad Creative Production
Tracking Setup & Optimisation
Reporting & Planning
2−5
SHOPPING ADS
- Naver Shopping/Naver Smart Store Ads - Registration, Setup & Management
Kakao Shopping Ads - Registration, Setup & Management
Google Shopping Ads - Registration, Setup & Management
Coupang Shopping Ads - Registration, Setup & Management
Ad Copywriting & Ad Creative Production
Tracking Setup & Optimisation
Reporting & Planning
2−6
MOBILE NETWORK ADS
- ACE Trader/ACE eXchange Ads - Registration, Setup & Management
Criteo Ads - Registration, Setup & Management
Taboola Ads - Registration, Setup & Management
MobiON Ads - Registration, Setup & Management
Other Mobile Network Ads - Registration, Setup & Management
2−6
MOBILE NETWORK ADS
- ACE Trader/ACE eXchange Ads - Registration, Setup & Management
Criteo Ads - Registration, Setup & Management
Taboola Ads - Registration, Setup & Management
MobiON Ads - Registration, Setup & Management
Other Mobile Network Ads - Registration, Setup & Management
2−7
INFLUENCER MARKETING
- Influencer Campaign Strategy & Planning (Seeding, Sponsored Content, Collaboration etc.)
Influencer Identification & Listup
Influencer Outreach & Relationship Management
Influencer Content Creation & Review
Influencer Campaign Monitoring & Management
Influencer Compliance & Legal Considerations
Influencer Campaign Performance Measurement & Reporting
2−8
DATA ANALYSIS & OPTIMISATION
- Data Tracking Setup (Google Tag Manager, Facebook Pixel, Naver Premium Log, Naver Conversion Tracking Script, Kakao Pixel etc.)
Data Collection & Monitoring (Google Analytics, Naver Analytics, Google Looker Studio - formerly Google Data Studio etc.)
Data Cleaning & Preparation
Data Analysis & Insights
Data-Driven Strategy & Recommendations
Data Visualisation & Reporting
3
E-COMMERCE ACTIVATION
3−1
MARKET ENTRY EVALUATION & STRATEGY
- Market Opportunity Evaluation (Market Size, Growth Trends & Consumer Behavior)
Market Risk Research (Regulatory Environment, Logistics Infrastructure & Cultural Considerations)
Market Competitor Analysis (Market Share, Pricing, Product Offerings & Target Customer Base)
Market Entry Strategy Development
Market E-Commerce Blueprint Development
3−2
BRAND & PRODUCT LAUNCH
- Brand & Product Localisation
Brand Protection Measures
Import & Customs Support
Product Demand & Sales Forecasting
Product Inventory Management
3−3
BRANDED COMMERCE
- Brand Website & Online Store Setup
Payment Gateway Integration
Product Description Page Production
Brand Website & Store Management
3−3
PRODUCT & LEGAL COMPLIANCE
- Local Product Compliance Applications
Local Legal Regulations Applications
Local Product Testing & Certification
Local Consumer Protection Law Adherence Check
3−4
MARKETPLACE COMMERCE
- Marketplace Store Setup
Order Processing & Integration
Product Description Page Production
Marketplace Store Management
3−5
LOCAL LOGISTICS & FULFILMENT
- Warehousing Setup & Operations
Fulfilment Setup & Operations
3PL Setup & Operations
3−6
LOCAL CUSTOMER SERVICE
- Local Customer Service Setup & Operations (Chat, Phone, Email etc.)
Customer Relationship Management (EDM, KakaoTalk, Phone etc.)
Customer Dispute Management
Custom Order Shipping & Returns Management
4
DIGITAL CONSULTING
4−1
DIGITAL STRATEGY DEVELOPMENT
- Current Status Audit
Local Digital Trend Research
Local Digital Roadmap Development
Local Digital Brand Positioning
4−2
DIGITAL TOUCHPOINT PLANNING & OPTIMISATION
- Local Digital Channel Strategy
Local Digital Distribution Planning
Local Digital Customer Journey Mapping
Local Digital Interaction Optimisation
4−3
TECHNOLOGY ELIGIBILITY ASSESSMENT
- Local Digital Technology Research
Local Digital Technology Adoption Assessment
Local Digital Innovation Opportunities
4−4
DIGITAL SKILLS DEVELOPMENT
- Local Digital Training Needs Assessment
Local Digital Training Programs
Local Digital Workshops & Hands-on Support
4−5
DIGITAL TRANSFORMATION
- Local Digital Consulting
Local Digital Optimisation & Automation
Local Digital Integration & Implementation
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