Client
Guidebook
Industry
Software
Tags
Brand Management, Performance Marketing
Strengthening Market Visibility and Lead Conversion through Localised Search, Content, and Creative Optimisation
Introduction
Guidebook, a U.S.-based SaaS platform recognised globally for its event and mobile app solutions, set out to strengthen its presence in Korea’s enterprise software market - a space dominated by local vendors and search-ecosystem gatekeepers such as Naver. Although widely adopted by international universities and Fortune 500 companies, the platform’s awareness in Korea remained low due to language barriers, limited organic visibility, and fragmented digital representation across local channels.
To address this, expand k partnered with Guidebook to design a full-funnel localisation and digital performance programme encompassing Korean-language content, creative adaptation, and search marketing. The initiative aimed to make Guidebook discoverable within Korea’s search environment, enhance brand credibility through native content, and increase qualified inbound leads from corporate and institutional clients.
Challenges & Objectives
In Korea’s B2B SaaS landscape, decision-making relies heavily on Korean-language search results, professional blogs, and platform validation through domestic media - leaving non-localised global brands virtually invisible. The absence of optimised metadata, Naver indexing, and consistent Korean content limited Guidebook’s ability to appear in organic and paid results, restricting both visibility and lead capture.
The project set out to rebuild Guidebook’s Korean digital presence from the ground up: conducting end-to-end localisation of website pages and metadata; managing Naver Blog content optimised for domestic SEO; localising display and video ad creatives; and aligning keyword strategy across both Naver and Google ecosystems. The overarching objective was to convert local search and media visibility into measurable B2B enquiries.
Activities
The initiative began with an extensive keyword and SEO mapping process, identifying hundreds of high-value Korean search terms related to event management, campus solutions, and app-building software. Based on these insights, expand k localised Guidebook’s webpage copy, metadata, and banners, ensuring full alignment with Naver’s crawler and webmaster requirements.
Simultaneously, a Naver Blog content marketing programme was developed, featuring keyword-driven articles, translated case studies, and native-style posts that matched Korean discovery behaviour. To reinforce upper-funnel reach, expand k executed display and search ad localisation, adapting visual and textual creatives for Korean formats and ad standards. Continuous monitoring, keyword bid optimisation, and monthly performance analysis were delivered via Looker Studio dashboards.
Results
Within months, Guidebook’s Korean website achieved first-page visibility for core industry keywords, while organic traffic and blog engagement surged across Naver’s ecosystem. Inbound demo and partnership requests from Korean institutions increased remarkably, showcasing stronger trust and awareness among local decision-makers.
expand k’s localisation-driven framework transformed Guidebook’s digital presence from a translated landing page into a coherent, fully integrated Korean communication hub. By bridging technical SEO, native content, and creative adaptation, the collaboration established a sustainable acquisition model for Guidebook’s long-term B2B growth in Korea.
