James Cook University Singapore

Driving Student Acquisition for JCU Singapore in Korea 🎓🇰🇷

Korea’s study abroad market is shaped by Naver search, parental validation, and agency influence. This makes it difficult for less familiar destinations to gain traction. For James Cook University Singapore, low awareness of Singapore as a study destination in Korea created a clear hurdle to student acquisition.

expand k addressed this by building a search-led acquisition system aligned with Korean behaviour. Our team mapped high-intent keywords across Naver and Google, then executed performance-driven search campaigns focused on enquiry generation. At the same time, we launched a localised Naver Blog featuring student stories, programme information, and campus life content. Meta campaigns were also implemented to engage both students and parents at key decision stages.

Our results? Brand awareness increased by 500%, search visibility grew by 400%, and CTR improved by 75%. Search and content channels quickly became the primary source of student enquiries for James Cook Singapore in Korea.

In a market where trust in the destination drives decision-making, expand k helped JCU Singapore turn low awareness into a consistent student acquisition pipeline, connecting global credibility with local relevance. 🚀

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