HTL Biotechnology
Building Local Trust for HTL in Korea's Biopharma Market 🧬🇫🇷🇰🇷
Korea's aesthetic, cosmetic, and pharmaceutical industries run on trust that is earned through technical education and local-language scientific communication. For HTL Biotechnology, a French world leader in pharmaceutical-grade biopolymers such as hyaluronic acid and PDRN used in dermatology, medical aesthetics, and ophthalmology, the barrier in Korea was not the quality of its science but its accessibility. With Naver dominating local search and almost no Korean-language material on biotechnology polymers, HTL's technical value was hard for local professionals to find or evaluate.
expand k built HTL a credible Korean presence from the ground up. We began with extensive Korean keyword research across biotechnology, polymer science, and medical aesthetics, then set up and produced Naver Blog content that translated dense research summaries, use cases, and corporate insights into accessible, SEO-optimised Korean without losing scientific integrity. Alongside this, we ran targeted PR campaigns across major Korean science and healthcare media to build expert-level visibility, with performance tracked through Looker Studio for continuous optimisation.
Thanks to expand k’s targeted approach, HTL's brand awareness grew by 200% across scientific media and Naver, and its Naver Blog held an average engagement time of over 3 minutes, a rare depth of attention that signals genuine relevance among Korean biotech professionals.
In a market where credibility is built one technical conversation at a time, visibility in the right scientific channels is what turns an unfamiliar overseas supplier into a trusted partner. expand k gave HTL exactly that, a premium, Korean-language platform that positions it as a recognised biopolymer innovator in Korea's healthcare ecosystem.
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