Exotec
How We Rebuilt Exotec's B2B Lead Generation Engine in Korea 📦🇫🇷🇰🇷
Korea's logistics sector is one of the most technologically advanced in the world, where enterprise operations and supply chain teams rely heavily on Naver to research warehouse automation before engaging vendors. For Exotec, a global innovator behind the Skypod warehouse robotics system, capturing local demand was essential for B2B expansion. However, previous search ad campaigns suffered from low CTR, fragmented campaign structures, and a lack of conversion tracking, leaving lead potential unfulfilled.
expand k helped rebuild Exotec's Naver Search Ads framework from the ground up to turn paid search into an accountable growth channel. We conducted comprehensive Korean keyword research across brand, product, industry, and competitor search terms, including specific technical queries such as AGV, AMR, and automated logistics. Also, our team restructured and set up end-to-end conversion tracking on localised landing pages; and implemented daily bid, creative, and keyword optimisations.
The restructured search framework delivered immediate efficiency across every funnel stage. Within the first month of tracking, Exotec's Brand Search Ads campaign achieved a click-through rate above 30%, while the core brand keyword reached an 18% click-through rate. Crucially, full conversion tracking allowed the account to generate new qualified lead conversions in Korea.
In high-value B2B industries, digital success depends on showing up with precision at the exact moment technical decision-makers search for solutions. By transforming passive search activity into an accountable lead generation engine, expand k gave Exotec a proven foundation for sustainable pipeline growth in Korea's logistics market.
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