DoFasting

Building DoFasting's Presence in Korea's Wellness Market 💪🇰🇷

Korea's health and diet app market is saturated with domestic players offering culturally familiar wellness solutions. For global apps, the challenge is not just awareness but discoverability, since English-language assets do not index on Naver and lack the native keyword depth that Korean users search for. For DoFasting, a fast-growing wellness app from Lithuania, entering Korea meant rebuilding its digital presence from the ground up.

expand k structured the full activation around Naver, where Korean health and wellness discovery actually happens. Our team mapped nearly 1,000 fasting, diet, and wellness-related Korean search terms, using these insights to localise DoFasting's landing funnel across UX copy, metadata, and cultural phrasing. We launched and continuously optimised Naver and Daum paid search campaigns across Brand Search and Powerlink placements, while building and managing a Naver Blog content programme with keyword-optimised articles designed to drive both organic visibility and install intent.

The results? DoFasting's blog and landing pages began ranking for top-tier fasting keywords on Naver's first results page, with paid campaigns delivering sustained improvements in click-through and app-install rates across both channels.

In Korea's wellness market, trust is built before the moment of download. Users read, compare, and validate through Naver before they ever tap install. expand k helped DoFasting earn that trust by turning keyword intelligence and localised content into a full acquisition funnel built specifically for how Korean users discover and evaluate wellness apps.

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