CAS

How We Proved CAS's Digital Potential in Korea's Scientific Community 🧪🇺🇸🇰🇷

Korea's academic and scientific market is one of the most research-intensive in the world, yet also one of the hardest for a global brand to reach directly. Chemical Abstracts Service (CAS), a division of the American Chemical Society and a global authority in scientific information solutions, had strong international credibility, but its awareness among Korean researchers was constrained by linguistic, institutional, and cultural barriers. Most academics relied on domestic platforms or intermediated procurement, leaving little room for direct brand engagement.

expand k designed and ran a data-driven Meta Ads programme to change that. We localised CAS's Korean landing pages, developed Korean-language ad creatives and copy adapted to how researchers actually read and engage, and launched three campaigns across Meta's ecosystem, each supported by multiple creatives and audience clusters. Daily monitoring, bid adjustments, and creative testing kept performance efficient throughout, with full transparency delivered through Looker Studio.

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The results? CAS's brand awareness grew by 200%, search visibility rose by 150% as traffic flowed into the localised landing pages, and click-through rate improved by 50% on the back of creatives built for a scientific audience.

For B2B and scientific brands, entering Korea is less about global reputation and more about showing up in the right local channels with the right language. expand k turned CAS's initial market test into a scalable, data-backed foundation, giving the brand a proven digital model to build its wider APAC presence on.

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